Our Vision. Cultural Tourism on the Ground.
Cultural tourism. North America’s tourism industry has talked about it for years. It’s been researched and documented. It’s been studied and debated. It’s been the subject of conferences and reports.

All the evidence indicates it’s more than a passing trend. Driven by well-heeled boomers seeking learning and enrichment, it’s perhaps the industry’s fastest-growing segment. It’s unquestionably lucrative. Cultural tourists earn more, spend more, and stay longer in the places they visit. They are the tourism industry’s best friends.

So why aren’t more destinations capitalizing on cultural tourism? Why has cultural tourism become an industry buzzword, while the potential of most cities and regions to profit from cultural tourism remains unrealized?

Simply stated, cultural tourism is the new kid on the block. Despite all the discussion, conferences, research and reports, it isn’t well understood. As a result, many destinations are unsure how to package, brand and market their cultural tourism experiences.

“Vision is the art of seeing things invisible”

Jonathan Swift

We Innovate
At Burnett Thorne Cultural Tourism, we’re changing that. Our company specializes in cultural tourism. And, although other firms write reports about cultural tourism, we’re the one company that delivers cultural tourism on the ground. The key to what we do is our innovative product: Cultural Heritage Corridors ®.

In a Practical Sense
Cultural Heritage Corridors ® represents an entirely new approach to developing and marketing cultural tourism. What’s more, the unique, 10-step process behind Cultural Heritage Corridors ® is the surest way for a city, or a region, to realize its cultural tourism potential. The product of years of observation of cultural tourism initiatives in the U.S., Canada and abroad, Cultural Heritage Corridors ® is, quite simply, the future of cultural tourism.

Yes, we’re willing to make that claim. We believe in our vision.